The first time we saw the drawing that inspired the logo we instantly fell in love with it. It was an Easter bunny drawn by one of our boys at school. When we came up with the name for our business, we immediately thought about the bunny, its rather frazzled look (same look parents usually have in the mornings), and how circus magicians in the old times would take our rabbits out of their hats (just like parents often need to create something out of nothing). It was a just a perfect fit. Here is the drawing that inspired the logo: